Charlie Leech created somewhat of a viral moment in South’s recent win against Dandenong City. The senior midfielder came on late in the game and contributed a wonderful goal in the 4-2 win however, he will surely be remembered instead for his cheeky celebration.

Leech grabbed an inflatable bottle (a promotional installation for the club’s new sponsor Jarritos), ran over to the corner flag and then mimed to scull the drink in front of the crowd. The moment put smiles on the faces of the fans but certainly also impressed the new sponsor.

This begs the question, what other promotional celebrations can we expect this season? Will Bonada eat a block of Dodoni Feta? Will Uchida kick through and then repair a 1300 plasta wall? Will Mikkola jump into a Fortigo truck and simply drive away from the stadium?